Guides for event and workshop organisers

Selling tickets, pricing your sessions and filling every seat, written for organisers in India.

How workshop hosts can sell pottery, art, baking and other sessions to companies as team-building events, from what HR teams look for to pricing, packages and handling enquiries.

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When early-bird discounts help a workshop fill up, when they just give money away, how big the discount should be, and how to set one up with a coupon that expires.

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Why reviews matter for workshop bookings, when and how to ask guests for them, and how to reply to good and bad reviews.

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When a Google Form is enough to take workshop registrations, where it starts costing you time and seats, and what a booking website does differently.

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A simple way to price a workshop in India, by working out your real cost per guest, checking it against the market, and using packages, discounts and coupons without undercutting yourself.

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How to fill your workshops using WhatsApp groups, broadcast lists and Status, without annoying your contacts, and how to track which messages bring bookings.

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Why guests skip workshops they booked, and six practical ways to get more of them through the door, from deposits and reminders to a clear cancellation policy and a waitlist.

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How to run a weekly class or workshop without spending your evenings on scheduling, seat counts, reminders and payments, using one repeating schedule and automatic follow-ups.

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How to turn Instagram posts, stories and DMs into paid bookings for your workshop or event, and how a booking chatbot can answer DMs and sell tickets inside the chat.

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A practical guide for workshop hosts in India, from building a booking page and setting up tickets to taking UPI payments, selling through Instagram and WhatsApp, and what happens after someone books.

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A simple structure for workshop descriptions that turn visitors into bookings, with examples for the title, the opening lines, what's included, who it's for and the details guests look for.

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When a deposit helps a workshop and when it costs you bookings, how much to ask for, and how to set up partial payments on your ticket packages.

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